PRIVATE BETA
Bringing the Joy of Cooking
to Every Home
AI-powered meal planning, grocery coordination, and chef-enabled food support.
$1.2M
ARR
100K+
Servings
8 mo
To $1.2M ARR
92%
Retention
1 / 11THE PROBLEM
Why Cooking Feels Broken
Cooking today is fragmented, stressful, and hard to sustain. People juggle meal planning,
grocery shopping, and dietary restrictions with little support.
Meal Planning Friction
Deciding what to cook, how much to buy,
and how to adapt meals takes time
and mental energy.
Grocery Coordination
Shopping is fragmented across stores,
budgets, and delivery windows — often
resulting in waste.
Execution Gap
Many people want to cook more but lack
confidence, consistency, or support in
turning plans into meals.
Food Support Is Hard to Access
Professional chef support exists, but it
is expensive, fragmented, and not
integrated into meal workflows.
MARKET OPPORTUNITY
$2T+
78%
$10B+
$5B+
US Food Spend
130M HH
Want to Cook More
Lack Time
Meal Kit TAM
12% YoY
Chef Services TAM
15% YoY
EatCookJoy 2 / 11THE SOLUTION
AI-Powered Meal Management + Chef Connection
From high-touch service to AI-powered food platform. We used a service-led model to validate demand,
understand user behavior, and collect operational insight. Now productizing into a scalable AI consumer platform.
1
2
3
4
AI Meal Planning
Personalized meal plans based on
preferences, health goals, budget,
and lifestyle.
Smart Grocery Coordination
Ingredient planning and grocery
ordering workflows designed to
reduce friction and waste.
Chef Connection Layer
Access to vetted chefs for meal
prep, support, and high-touch food
help when needed.
Joyful Cooking Experience
A more intuitive and supportive
way to cook at home — powered
by AI and human expertise.
VISION: Make cooking at home as easy as ordering takeout — but healthier, cheaper, and more joyful.
EatCookJoy 3 / 11BUSINESS MODEL
Four Revenue Streams
$10/mo
Freemium Subscription
Free app for all users. Premium tier
unlocks AI meal management, automated
grocery ordering, and chef connections.
Up to 20%
Grocery Commission
Earn up to 20% commission on every
grocery order placed through the app
from partner stores.
$30-$150
Chef Discovery Fee
Referral fee per chef booking or
discovery. Connects home cooks with
vetted professional chefs on demand.
Enterprise
B2B Data & AI Licensing
Anonymized taste profiles & meal data
licensed to retailers, CPG brands, and
enterprise partners via API.
FREE + PAID TIER
STORE PARTNERSHIPS
CHEF MARKETPLACE
ENTERPRISE APIS
EatCookJoy 4 / 11TRACTION & MILESTONES
Proof of Demand
$1.2M
100K+
92%
ARR in 8 Months
Servings Processed
Customer Retention
Top 25
Austin Startups 2025
MILESTONE TIMELINE
2023
2024
2025
FOUNDED
First 100 members
MVP launch
GROWTH
$100K ARR
Events support launch
SCALE
Private beta in Texas
$1.2M ARR / ~100K servings
92% retention / Series A prep
EatCookJoy 5 / 11FINANCIAL ROADMAP
5-Year Projection (2025-2030)
$95M
REVENUE & GROWTH DETAIL
$48M
$22M
Year Revenue Users Milestone Growth %
2025 $1.2M-- Private Beta--
2026 $3.5M 100K Series A raise 192%
2027 $9M 250K Int'l launch 157%
2028 $22M 600K Profitability 144%
2029 $48M 1.1M B2B expansion 118%
2030 $95M 2M Liquidity event 98%
$9M
$3.5M
$1.2M
2025
Current
2026
Series A
2027
Int'l Launch
2028
Profitability
2029
B2B Expand
2030
Liquidity
KEY ASSUMPTIONS
Blended ARPU $40-$120/year
Monthly Churn 15%
CAC Payback Gross Margin 8-12 months (~25-30% of rev)
30-55% (improving with scale)
EatCookJoy 6 / 11INVESTMENT TERMS
SAFE Instrument Details
INSTRUMENT
YC Post-Money SAFE
VALUATION CAP
$27,500,000
DISCOUNT
None
MINIMUM CHECK
$25,000
YOUR $50,000 INVESTMENT RETURN SCENARIO
0.1818%ownership at conversion
$50,000 / $27.5M Cap
CONVERSION TRIGGER
Series A+ (Priced Round)
EQUITY BASIS
Post-Money Cap Table
PRO-RATA RIGHTS
None
INFO RIGHTS
Quarterly Financials
INVESTMENT HIGHLIGHTS
$1.2M ARR achieved in just 8 months
92% customer retention in meal prep segment
$15B+ addressable market (Meal Kit + Chef Services)
Strong unit economics with improving margins
Proven founder with exits and top-tier experience
EatCookJoy 7 / 11COMPETITIVE MOATS
Why EatCookJoy Wins
1
Real Behavioral Insight
Built from direct experience serving
real households and understanding how
food decisions actually happen.
2
Full-Stack Food Workflow
Meal planning, grocery coordination,
and chef support connected in
one integrated system.
3
AI + Human Support
Software handles planning and
coordination; chefs provide high-value
support when needed.
4
Data Advantage Over Time
Every interaction improves
personalization, planning quality,
and food intelligence.
COMPETITIVE EDGE: No other platform combines AI meal planning + grocery coordination + chef marketplace in one experience.
EatCookJoy 8 / 11USE OF FUNDS
Accelerating Product & Growth
Product & AI Development 50% · $500K
AI planning engine, app development, infrastructure
Growth & User Acquisition 30% · $300K
Performance marketing, partnerships, onboarding
Chef & Supply Expansion 15% · $150K
Chef network and service operations
$1M
TOTAL RAISE
Legal & Admin 5% · $50K
Compliance, IP, corporate ops
EatCookJoy 9 / 11THE TEAM
Founding Team & Key Advisors
ZG
Zainab Ghadiyali
FOUNDER & CEO
Built & sold 1 startup | TEDx Speaker
Foreign Policy Top 100 Global Thinkers Airbnb Facebook Canva
5 Core Team Members + Advisory Board 5 Core Team Members + Advisory Board
EatCookJoy 10 / 11THE ASK
Join Us in Building the Future
of Food at Home
$1M
RAISING
$27.5M
VALUATION CAP
$25K
MIN. CHECK
SAFE
INSTRUMENT
WHY NOW
Proven demand in private beta
$1.2M ARR in 8 months
100K+ servings processed
Clear path to scalable software platform
Large $15B+ market opportunity
NEXT STEPS
1 Schedule a call with Zainab
2 Review detailed financial model
3 Meet the team
4 Join the round
CONTACT [email protected]
EatCookJoy Inc. | www.eatcookjoy.com | March 2026
11 / 11